Privacy Policy

EDM Clothes ("we", "us", "our") operates the website edmclothes.net. We are responsible for the processing of your personal data as described in this policy.

Contact: [email protected]

We collect the following personal data when you place an order or interact with our site:

• Order data: name, email address, shipping address, order contents and payment amount
• Payment data: processed securely by Stripe — we never store card details
• Account data: email address and order history if you create an account
• Newsletter: email address if you subscribe
• Analytics data: pages visited, device type, country — collected via Google Analytics (only with your consent)
• Marketing attribution data: Meta click/browser identifiers, device/browser data, and hashed contact details for ad measurement (only with your consent)

• To process and fulfil your orders
• To send order confirmations and shipping updates
• To send newsletters (only if you opted in; you can unsubscribe at any time)
• To improve our website and product offering via analytics
• To measure and improve Meta ads when you consent to marketing cookies
• To comply with legal obligations

• Contract performance — processing your order (Art. 6(1)(b) GDPR)
• Legitimate interest — fraud prevention, site security (Art. 6(1)(f) GDPR)
• Consent — analytics cookies, marketing cookies, newsletter (Art. 6(1)(a) GDPR)
• Legal obligation — tax and accounting records (Art. 6(1)(c) GDPR)

We use cookies and similar technologies to analyse traffic and improve your experience. Analytics cookies are only set after you give your explicit consent via our cookie banner.

We use Google Analytics 4 with Consent Mode v2. If you decline cookies, GA operates in cookieless mode and no personal identifiers are stored.

We use Meta Pixel and Meta Conversions API to measure purchases from our ads. If you decline cookies, Meta purchase events are not sent from our server.

You can withdraw your consent at any time by clearing your browser cookies or contacting us.

• Stripe — payment processing (privacy policy)
• Google Analytics — website analytics (privacy policy)
• Meta — ad measurement and attribution (privacy policy)
• Supabase — database and authentication
• Resend / Zoho — transactional email delivery
• Nova Poshta / Ukr Poshta — shipping (your name and address are shared for delivery)

We retain your personal data for as long as necessary to fulfil the purposes described above:

• Order data: 7 years (legal / tax obligation)
• Account data: until you delete your account
• Newsletter: until you unsubscribe
• Analytics: 14 months (Google Analytics default)

Under the GDPR you have the right to:

• Access — request a copy of the data we hold about you
• Rectification — ask us to correct inaccurate data
• Erasure — ask us to delete your data ("right to be forgotten")
• Restriction — ask us to limit how we use your data
• Portability — receive your data in a machine-readable format
• Object — object to processing based on legitimate interest
• Withdraw consent — at any time, without affecting prior processing

To exercise any right, email us at [email protected]. We will respond within 30 days.

Some of our service providers (e.g. Google, Stripe) may process data outside the European Economic Area. These transfers are covered by Standard Contractual Clauses or equivalent safeguards.

We may update this policy from time to time. The latest version is always available at edmclothes.net/privacy. For significant changes we will notify you by email.

For any privacy-related questions, email [email protected].

You also have the right to lodge a complaint with your local data protection authority.